Dana White The Evolution from (2001-2017)
We follow the evolution of the UFC President Dana White and his journey into the world of mixed martial arts promotion. When he along with his childhood friends the Fertitta brothers, with their company Zuffa. Bought the flagging Ultimate Fighting Championships for $2 million in January 2001. Some 16 years later the UFC was sold to WME/IMG for a massive $4 billion. Breaking the record for the most valuable company buyout in sports history. Currently White continues on as the President for a further five years. Before finally sailing off into the sunset, some $360+ million richer than the first time he stepped onto our screens.
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